Boon Digital Solutions — LLM Context File

1. ORGANIZATION OVERVIEW
- Name: Boon Digital Solutions Inc. (“Boon” or “Boon Digital”)
- Type: Ethical web studio / digital consultancy
- Legal: US C-Corp registered in Wyoming, operating from Washington, DC
- Focus Areas:
  • Websites for nonprofits and small/medium businesses
  • Website migrations (Wix → WordPress/Framer/custom)
  • Hosting & maintenance plans
  • SEO, analytics, UX, and consulting
- Brand Positioning: Ethical, transparent, accessibility-first, performance-driven.
- Audience:
  • Nonprofits & advocacy orgs
  • Service industries (salons, therapists, trades, creatives)
  • Founders who value clarity, ethics, and dependable long-term support

2. BRAND IDENTITY & VOICE
- Colors:
  • #005e2e (dark green)
  • #c81e3a (crimson)
  • #d0b822 (mustard)
- Font: Libre Caslon Display, Open Sans

- Tone:
  • Warm, clear, competent, human
  • Honest about trade-offs
  • No jargon or buzzword soup
  • Accessible, ethical, and user-first

3. GLOBAL CONTENT GUIDELINES
- Prioritize clarity over fluff.
- Lead with benefits, then features.
- Use short paragraphs and scannable formatting.
- Reinforce ethical framing (no dark patterns, no manipulative CTAs).
- Emphasize accessibility, performance, SEO, and long-term partnership.

4. CORE WEBSITE PAGES & THEIR OBJECTIVES

4.1 HOME / LANDING
- Purpose: Explain what Boon does and route users to main services.
- Key Messages:
  • Ethical, high-performing websites for nonprofits & small businesses.
  • Strategy-led builds and long-term care.
- CTAs: Book a free call; Explore website services.
- Content: Short hero, service highlights, proof points, values section.

4.2 WEBSITE DESIGN PAGE
- Audience: New builds or major redesigns.
- Messages:
  • Strategy-first design process.
  • WordPress/Bricks or custom-coded sites.
  • Performance, UX, accessibility, SEO built in.
- Structure:
  • Hero
  • What’s included
  • Process (Discovery → Strategy → Design → Build → Launch → Support)
  • Price ranges
  • Portfolio previews
  • FAQ
  • CTA: Book a discovery session

4.3 WEBSITE MIGRATION PAGE
- Audience: Owners limited by their current platform.
- Messages:
  • Migrations improve speed, SEO, flexibility, ownership.
  • Boon handles redirects, mapping, design updates, SEO cleanup.
- Structure:
  • Benefits of migrating
  • Package tiers (Basic / Boosted / Custom)
  • Add-on hosting available
  • CTA: Book a migration consult
- After purchase: intake form + kickoff scheduling.

4.4 HOSTING & MAINTENANCE PAGE
- Purpose: Sell recurring hosting/care plans.
- Themes:
  • Backups, security, updates, monitoring, analytics reporting.
  • Clarify included vs. not included.
- Plans: Essential / Standard / Professional
- CTAs: Compare plans; Schedule hosting check-in.

4.5 WEBSITE AUDITS PAGE
- Goal: Provide diagnostics + action plan.
- Types:
  • SEO & Content
  • UX & Accessibility
  • Technical Performance (Core Web Vitals, hosting issues)
- Deliverables: PDF report, walkthrough, prioritized fixes.
- CTA: Book an audit → sends them to form + booking.

4.6 CONSULTING / EXTRA HANDS PAGE
- Purpose: Hourly or bundled help for teams.
- Rate: $200/hr or $900 for 5 hours.
- Use cases: SEO, analytics, design tweaks, training, feature support, senior software engineer.
- Points:
  • Pricing same regardless of work type.
  • Structured, outcome-driven.
- CTAs: Book hours; Schedule first session.

4.7 SALON WEBSITE MIGRATIONS FROM WIX TO WORDPRESS
- Purpose: Move salon websites from Wix to WordPress/Bricks for better speed, booking, SEO, and design.
- Rate: Starting at $1,500.
- Use cases: Slow Wix sites, weak mobile UX, poor booking flow, outdated design, limited SEO, stylists needing a more professional online presence.
- Points:
  • Full done-for-you migration (content, images, redirects, domain setup).
  • Fresh modern Bricks design tailored to salons.
  • Booking tools stay (Square, Fresha, GlossGenius, etc.).
  • Mobile-first layout + basic SEO setup included.
  • 2-3 week turnaround with training and support.
- CTAs: Start My Migration; Book a Migration Call.

4.8 CONTACT PAGE
- Fields: Name, email, org, site, description, budget, timeline.
- Tone: Warm, low pressure.
- CTAs: Send message; Book free call.
- SEO: Mention DC-based but serving clients anywhere.

5. SOCIAL & MARKETING CONTENT GUIDANCE
- Emphasize:
  • Real outcomes & improvements
  • Behind-the-scenes
  • Education about why something matters
- Avoid:
  • Vague “get a website” content
  • Scare tactics or shame
- CTAs:
  • “Book a quick call”
  • “Tell me about your site”
  • Direct offers for audits/migrations when relevant

6. PRICING GUIDELINES
- Ranges (for context, not published):
  • $1,000+ one-page WordPress
  • $1,500–$2,000+ multipage WordPress
  • Higher for custom code
  • $200/hr consulting or $900/5 hours
- Always emphasize:
  • Custom quotes
  • Transparent scope
  • Hosting/maintenance separate unless bundled

7. ETHICS & SAFETY GUIDELINES
- Do NOT recommend:
  • Manipulative UX or dark patterns
  • Shady tracking/data selling
- DO encourage:
  • User privacy alignment
  • GDPR/US cookie compliance
  • Alt text, readability, accessibility